Echinacea belongs to the daisy family and is valued for its robust, earthy flavour with subtle floral notes. It is used across wellness, tea, beverage, culinary and creative applications, with Echinacea purpurea and Echinacea angustifolia being two of the most commonly used species.
At Austral Herbs, we supply both Echinacea purpurea and Echinacea angustifolia in whole, teabag cut and powder variants, with pack sizes ranging from 250g to 10kg.
We supply two echinacea species, Echinacea purpurea and Echinacea angustifolia, across root, leaf, tops and whole-plant variants.
Echinacea has traditionally been associated with immune wellness in herbal practice.[1]
Our echinacea can be used across many different industries including beverage manufacturing, food manufacturing, wellness and naturopathy, creative, culinary and tea.
Our range spans both Certified Organic (ACO) variants and conventional, non-certified variants, so certification differs by product.
Pack sizes run from 250g up to 10kg, giving flexibility for trials through to full production runs.
| Attribute | Details |
| Botanical Name | Echinacea purpurea and Echinacea angustifolia (family Asteraceae) |
| Common Name | Echinacea |
| Plant Part | Root, leaf, tops (aerial), whole plant |
| Available Forms | Whole, teabag cut, powder |
| Flavour Profile | Earthy and robust, with mild floral and slightly grassy notes |
| Aroma | Fresh, earthy and lightly herbaceous |
| Typical Applications | Teas and beverages, food manufacturing, wellness and naturopathy blends, culinary use, arts and crafts |
| Certifications | Certified Organic (ACO) on our organic range and processed under HACCP-certified food-safety standards, with NSW Food Authority compliant handling; the range also includes conventional, non-certified variants. |
| Pack Sizes | 250g, 500g, 1kg, 5kg, 10kg |
Echinacea is a daisy-like flowering plant recognised by its pink to purple petals and raised central cone, which gives it the common name coneflower. At Austral Herbs, we supply two species: Echinacea purpurea, native to central and eastern North America, including the central and eastern United States, and Echinacea angustifolia, native to the central Great Plains of North America. Both species have a robust flavour with mild floral and grassy notes.
Across herbal practice, echinacea has traditionally been associated with immune wellness, particularly through the cooler months.[1] These uses reflect traditional context rather than proven medical outcomes. Austral Herbs supplies echinacea as a raw botanical ingredient only.
We supply both Echinacea purpurea and Echinacea angustifolia in whole, teabag cut and powder variants, with organic and conventional options available. Our organic variants are Certified Organic (ACO) and contain no added preservatives or synthetic agricultural chemicals. All variants are processed under HACCP certified food safety standards.
Echinacea has been valued for centuries in traditional herbal practices due to its naturally occurring nutrients and plant compounds.
In traditional herbal practice, echinacea has long been associated with supporting general immune wellness, though this reflects historical use rather than any proven medical effect.[1]
Echinacea has historically been used during the colder months and has been studied in relation to the common cold. However, research findings remain mixed, and these traditional uses should not be interpreted as evidence of a proven health benefit.[2]
Laboratory studies have examined naturally occurring compounds in echinacea for antioxidant activity, though this does not represent a health claim for our ingredients.[1]
If you're pregnant, breastfeeding, taking medication or managing a health condition, we recommend speaking with a qualified healthcare professional before adding echinacea to your routine.
Echinacea is valued across many industries for its iconic flavour, botanical versatility and long-standing place in herbal tradition, which makes it a flexible ingredient in a wide range of applications.
Beverage manufacturers use echinacea as a botanical ingredient in herbal and botanical beverages. Its robust, earthy flavour and mild floral notes can add depth to brewed and blended beverage formulations. Our echinacea is available in whole, teabag cut and powder variants for different production requirements.
Echinacea has a long history in traditional herbal practices, making it a recognised botanical among wellness and naturopathy practitioners. Austral Herbs supplies Echinacea purpurea and Echinacea angustifolia in a range of formats suitable for botanical blends and other formulations.
Food manufacturers can incorporate echinacea as a botanical ingredient into a variety of food and beverage formulations. Our whole, teabag cut and powder variants provide flexible options for manufacturers seeking traceable, food grade botanical ingredients.
Echinacea is well suited to herbal tea and botanical blend applications, where its characteristic earthy flavour contributes to distinctive flavour profiles. Our teabag cut, whole and powder variants offer options for tea manufacturers and blenders, from small batch production through to larger scale manufacturing.
Echinacea can be explored as a botanical ingredient in culinary applications where its distinctive earthy and grassy notes complement experimental recipes and botanical flavour profiles. Different available formats provide flexibility for infusions, blends and other creative culinary uses.
Dried echinacea is often used in creative and craft applications where its natural shape, texture and botanical appearance add visual interest. Flowers, leaves and other dried plant material can be incorporated into dried arrangements, botanical displays, papercraft and other handmade projects.
Explore our echinacea collection, including Echinacea purpurea and Echinacea angustifolia in root, tops, leaf and flower, whole plant and powder forms. The range includes organic and conventional botanicals, as well as a blended echinacea tea product.
Finely milled conventional Echinacea purpurea root with an earthy aroma and slightly bitter, herbal flavour. The powder format is suited to applications requiring a ground botanical ingredient, including food, beverage and naturopathy formulations.
Australian grown Echinacea purpurea supplied as a whole plant in a natural cut. Combining multiple parts of the plant, it has an herbal aroma and mildly earthy, slightly floral flavour, commonly used in culinary and creative applications.
Certified organic Echinacea purpurea root prepared in a 1–2mm teabag cut. Designed specifically for tea, this finely cut root provides the characteristic earthy aroma and distinctive, slightly bitter taste associated with echinacea root.
Certified organic Echinacea angustifolia root milled into a medium-fine Grade 4 powder. With an earthy aroma and mildly bitter flavour, this format is particularly suited to naturopathy applications where a fine powdered botanical is required.
Conventional Echinacea purpurea root in cut form, retaining the natural texture and earthy character of the root. Suitable for tea, infusion and botanical blending applications.
Certified organic root powder milled from Echinacea purpurea. The powdered format is suited to powdered blends and formulations where a smooth, consistent botanical ingredient is required.
This certified organic leaf-and-flower variant highlights the aerial parts of Echinacea purpurea, lending colour and gentle floral notes to teas and blends.
Certified organic Echinacea purpurea tops finely milled into a Grade 5 fine powder. Made from the aerial parts of the plant, it has an earthy aroma and provides a powdered alternative to cut echinacea tops for naturopathy applications.
Certified organic Echinacea purpurea flowering tops in a natural 4–10mm cut. With an earthy aroma and distinctive flavour, these aerial parts are suited to tea, naturopathy, food manufacturing, culinary, creative and beverage applications.
Certified organic Echinacea purpurea root, supplied in a versatile formula for herbal teas, botanical blends and other applications requiring a dried echinacea root ingredient.
Certified organic Echinacea angustifolia root, offering the distinct angustifolia species in root form for practitioners and formulators.
Conventional Echinacea angustifolia root with an earthy aroma and brown colour. The product is ideal for tea, naturopathy, food manufacturing and beverage manufacturing, providing a non-certified option for applications requiring this distinct echinacea species.
An organic herbal tea blend combining echinacea with spearmint, ginger, lemongrass and Siberian ginseng. Its fresh, minty flavour and earthy aroma make it particularly suited to tea and beverage manufacturing applications, providing a ready-made botanical blend rather than a single echinacea ingredient.
Both are true echinacea species we supply. Echinacea purpurea is the more widely grown and used, valued for its root and aerial parts, while Echinacea angustifolia is a distinct species native to the central Great Plains of North America. We stock both across several variants to best suit your needs.
Echinacea has traditionally been associated with immune wellness in herbal practice, though we make no medical claims.[1] We supply echinacea as a raw ingredient only. If you are considering echinacea for a wellness purpose, we recommend speaking with a qualified healthcare professional.
Part of our echinacea range is Certified Organic (ACO), while other variants are conventional and non-certified, so certification varies by product. All variants are handled under HACCP-certified food-safety standards. Sourcing details for a specific variant are available on request.
Most of our echinacea variants start at a 250g pack size, making it easy to trial a variant before committing to larger quantities. From there, pack sizes scale to 500g, 1kg, 5kg and 10kg, so you can order the volume that suits your production run.
Store echinacea in a cool, dry place, away from direct sunlight, heat and moisture. Keep it in a sealed, airtight container to protect flavour, colour and aroma. Stored well, dried echinacea variants maintain quality over an extended shelf life, ready for blending or manufacturing.
At Austral Herbs, we have supplied bulk botanicals across Australia since 1996, and echinacea is no exception. We focus on careful sourcing, batch traceability and consistent quality across both our organic and conventional variants, all managed through a HACCP-certified supply chain. When you order echinacea from us, you know exactly what you are receiving.
Our echinacea range suits beverage and food manufacturers, wellness and naturopathy formulators, creative makers, culinary producers and tea companies alike. With pack sizes from 250g to 10kg and reliable Australia-wide supply, we make it simple to buy the right variant and quantity, whether you are trying out a new blend or scaling production.
Garlic brings a bold, pungent, savoury depth that contrasts echinacea's unique taste. The pairing suits savoury culinary blends and robust botanical formulations where a strong, aromatic base is welcome.
Reishi mushroom offers a woody, slightly bitter profile that sits naturally alongside echinacea. Together they lend depth to wellness beverages, functional blends and full-bodied botanical drinks with a grounded, forest-like flavour.
Angelica root carries a warm, sweet, celery-like aroma with herbaceous notes that complement echinacea's earthiness. The two work well together in aromatic tea blends and botanical beverages seeking layered, herbal complexity.
Chamomile adds a soft, sweet, apple-like floral note that balances echinacea's robust, grassy notes. This gentle pairing suits calming tea blends and floral-forward infusions where a smoother aroma is desired.
Rosehip brings a bright, tart, fruity tang that lifts echinacea's deeper earthy tones. The combination works beautifully in colourful herbal teas and fruit-led botanical beverages with a fresh, tangy finish.
Peppermint contributes a cool, crisp, menthol freshness that offsets echinacea's unique base. The pairing brightens tea blends and refreshing beverages, adding a clean, aromatic top note to botanical drinks.
Echinacea — https://www.mskcc.org/cancer-care/integrative-medicine/herbs/echinacea
Echinacea for preventing and treating the common cold — https://pmc.ncbi.nlm.nih.gov/articles/PMC4068831/
Disclaimer: The information provided on this page is for educational and informational purposes only and is not intended as medical advice. Any references to traditional or historical uses are for context only and do not represent any therapeutic claims for the products supplied by Austral Herbs.
Austral Herbs supplies ingredients only and does not claim that any products are intended to diagnose, treat, cure, or prevent any disease. Customers should consult a qualified healthcare professional before using any ingredients, particularly if pregnant, breastfeeding, taking medication, or managing a medical condition.
Customers are responsible for ensuring that any finished products manufactured, marketed, or supplied using these ingredients comply with all applicable Australian laws and regulations, including those administered by the Therapeutic Goods Administration (TGA) and relevant food standards legislation.
